Vitalfarco Hair Cosmetics excellence made in Italy

since 1969...

Among the Italian leaders in the production of hair bleach and with a global distribution of its brands in around 50 countries, Vitalfarco tells a story of quality, research and innovation dovetailed with salons and their operation. Technological innovation and artisanal knowledge come together with a view to continuous improvement, allowing us to export the best of made-in-Italy hair fashion, expertise and passion all over the world. With around 50 countries served and a global distribution network, Vitalfarco continues to successfully export the best of hair fashion, know-how and technical expertise, providing total professionalism and habitual customer support, including pre- and post-sales assistance, training activities and coaching, which includes presence at international events and promotional merchandising activities.

LABORATORIES

For us, Haircare means above all, passion and expression, creativity with emotions. For this reason, for over 50 years we have been committed to creating highly innovative formulations that guarantee hairdressing professionals coloring and cosmetic treatments capable of enhancing their professionalism and talent in the eyes of customers.

EDUCATION

Born in 2019, V_ACADEMY is the training academy promoted by Vitalfarco with the aim of providing hairstyling professionals with the necessary tools to become expert image consultants and skilled entrepreneurs, offering constant updates on styles and trends in the world of hairstyle. A welcoming and exclusive environment, set up with the most advanced professional equipment, ideal for theoretical and practical courses, workshops and seminars: an area of 200 square meters enriched by an exhibition showroom and a private lounge bar for networking opportunities.

EVENTS

Taking care of hair means taking care of people: their needs, their feelings, their desires. This is why our mission is to offer industry professionals the best products with which to surpass customers expectations and provide, a total ‘well-being’ experience, of which they will wish to repeat and enjoy time after time.

SUSTAINABILITY

Great revolutions start from small daily gestures and at this moment the environment needs everyone's commitment. Our commitment to the conservation of all resources through the responsible production, consumption, reuse and recovery of products, wrapping and materials, without burning or discarding them into the environment, water or air. The sun provides us with most of the energy we use on Earth. Roverhair continues to work on reducing its environmental footprint and has committed substantial investment to photovoltaic panel systems located on the roofs of its’ production plant, in order to harvest solar energy and reduce the reliance on fossil based energies. In our manufacturing facilities, due to our environmental commitment, we now produce more energy than we use to make our products, thereby delivering a positive impact on the environment.